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~person:"Cheung, Christy M. K."
~person:"Guo, Xiaowei"
~person:"Liu, Yuewen"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Cheung, Christy M. K.
Guo, Xiaowei
Liu, Yuewen
Chen, Huaping
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8
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Wei, Kwok Kee
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Transportation research / E : an international journal
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Decision support systems : DSS ; the international journal
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ECONIS (ZBW)
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1
National brand manufacturers' supply strategy in the presence of retailers' store-branded lookalike packaging and consumer confusion about quality preference
Guo, Xiaowei
;
Zha, Yong
;
Chen, Huaping
;
Liang, Liang
- In:
Transportation research / E : an international journal
175
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014381987
Saved in:
2
How does store branded lookalike packaging affect competition in a dyadic supply chain : a consumer confusion perspective
Zha, Yong
;
Guo, Xiaowei
;
Chen, Huaping
;
Ling, Liuyi
- In:
Transportation research / E : an international journal
165
(
2022
),
pp. 1-30
Persistent link: https://www.econbiz.de/10013383666
Saved in:
3
A meta-analysis on the effects of online auction design options : the moderating effect of value uncertainty
Liu, Yuewen
;
Wei, Kwok Kee
;
Chen, Huaping
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 507-521
Persistent link: https://www.econbiz.de/10008933081
Saved in:
4
Understanding the role of gender in bloggers' switching behavior
Zhang, Kem Z. K.
;
Lee, Matthew K. O.
;
Cheung, Christy M. K.
- In:
Decision support systems : DSS ; the international journal
47
(
2009
)
4
,
pp. 540-546
Persistent link: https://www.econbiz.de/10003901701
Saved in:
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