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~person:"Chinomona, Richard"
~person:"Horváth, Csilla"
~person:"Mariani, Marcello M."
~subject:"Markenartikel"
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Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
3
An empirical examination of the predictors of consumer compulsive buying as an "impulse control disorder not otherwise specified" : a branding perspective
Chinomona, Richard
- In:
The journal of applied business research
29
(
2013
)
6
,
pp. 1689-1703
Persistent link: https://www.econbiz.de/10010229605
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