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~person:"Choi, Yung Kyun"
~person:"Eisend, Martin"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising
Werbung
49
Advertising effects
39
Werbewirkung
39
Consumer behaviour
32
Konsumentenverhalten
32
Internet marketing
14
Online-Marketing
14
Meta-Analyse
13
Meta-analysis
13
Humor
9
USA
9
United States
9
Gender
7
Geschlecht
7
Psychology of advertising
7
Werbepsychologie
7
Social Web
6
Social web
6
South Korea
6
Südkorea
6
Brand management
5
Cultural identity
5
Kulturelle Identität
5
Markenführung
5
Brand image
4
Ethnic group
4
Ethnische Gruppe
4
Markenimage
4
Market research
4
Marktforschung
4
Welt
4
World
4
advertising
4
Computerspiel
3
Deutschland
3
Empirical method
3
Empirische Methode
3
Experiment
3
Gender studies
3
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Undetermined
31
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7
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Article
45
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4
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
49
Konferenzschrift
9
Collection of articles of several authors
8
Sammelwerk
8
Conference proceedings
5
Aufsatzsammlung
3
Conference paper
2
Konferenzbeitrag
2
Aufsatz im Buch
1
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English
49
Author
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Choi, Yung Kyun
Eisend, Martin
Taylor, Charles Raymond
30
Kaiser, Harry M.
27
Pelsmacker, Patrick de
24
Septianto, Felix
24
Gierl, Heribert
23
Dahlén, Micael
21
Yoon, Sukki
20
Rosengren, Sara
19
Huh, Jisu
18
Stafford, Marla Royne
18
Yoon, Hye Jin
18
Ford, John B.
17
Zaccour, Georges
17
Campbell, Colin L.
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Dens, Nathalie
14
Karray, Salma
14
Wilson, Rick T.
14
Moser, H. R.
13
Torres, Ivonne M.
13
Wu, Linwan
13
Carlson, Les
12
Chang, Chingching
12
Hudders, Liselot
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Tremblay, Victor J.
11
Bellman, Steven
10
Cheong, Yunjae
10
Diehl, Sandra
10
Dodoo, Naa Amponsah
10
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Institution
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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Journal of advertising : official publication of the American Academy of Advertising
11
International journal of advertising : the review of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising
8
Journal of business research : JBR
3
Psychology & marketing
3
Journal of the Academy of Marketing Science
2
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of public policy & marketing
1
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ECONIS (ZBW)
49
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1
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10
of
49
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1
Diversity and inclusion in
advertising
research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
The impact of COVID-19 on consumer evaluation of authentic
advertising
messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
3
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
4
Augmented reality
advertising
via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
5
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
6
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
7
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
8
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
9
Mini-film
advertising
and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
10
Comedic violence in
advertising
: cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
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