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~person:"Choi, Yung Kyun"
~person:"Naderer, Brigitte"
~subject:"Advertising effects"
~subject:"Ernährungsverhalten"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Ernährungsverhalten
Consumer behaviour
33
Konsumentenverhalten
33
Werbewirkung
19
Advertising
13
Werbung
13
Internet marketing
9
Online-Marketing
9
Social Web
8
Social web
8
Children
7
Kinder
7
Product Placement
7
Product placement
7
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
USA
6
United States
6
persuasion knowledge
6
Coronavirus
5
Luxury goods
4
Luxusgüter
4
Psychology of advertising
3
South Korea
3
Südkorea
3
Werbepsychologie
3
children
3
Brand
2
COVID-19
2
Cognition
2
Corporate disclosure
2
Eating habit
2
Food
2
Kognition
2
Lebensmittel
2
Markenartikel
2
Product type
2
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1
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1
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1
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English
19
German
1
Author
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Choi, Yung Kyun
Naderer, Brigitte
Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
18
Diehl, Sandra
16
Wansink, Brian
14
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Matthes, Jörg
12
Muehling, Darrel D.
12
Burton, Scot
11
Chan, Kara
11
Kareklas, Ioannis
11
Thunström, Linda
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Chandon, Pierre
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Hudders, Liselot
9
Ilicic, Jasmina
9
Jang, Soocheong
9
Mattila, Anna S.
9
Nordström, Jonas
9
Wilbur, Kenneth C.
9
Bellman, Steven
8
Bui, M̃y
8
Evans, Nathaniel J.
8
Ghose, Anindya
8
Haws, Kelly L.
8
Lusk, Jayson L.
8
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Springer Fachmedien Wiesbaden
1
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International journal of advertising : the review of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
1
Psychology & marketing
1
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ECONIS (ZBW)
20
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1
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
2
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
3
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
4
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
5
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
6
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
7
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
8
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
9
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
10
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
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