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~person:"Choi, Yung Kyun"
~subject:"Advertising"
~subject:"Fernsehwerbung"
~subject:"Markenführung"
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Search: subject:"Advertising effects"
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Advertising
Fernsehwerbung
Markenführung
Advertising effects
13
Werbewirkung
13
Consumer behaviour
9
Konsumentenverhalten
9
Werbung
9
Internet marketing
5
Online-Marketing
5
Social Web
4
Social web
4
USA
4
United States
4
South Korea
3
Südkorea
3
social media
3
Brand management
2
Comparison
2
Cultural identity
2
Kulturelle Identität
2
Luxury goods
2
Luxusgüter
2
Product type
2
Psychology of advertising
2
Vergleich
2
Werbepsychologie
2
3D virtual experience
1
Advertising appeal
1
Advertising effectiveness
1
Assertive language
1
Brand
1
Brand image
1
COVID-19
1
Celebrity endorsement
1
Celebrity-Werbung
1
Computerspiel
1
Construal level and cultural context
1
Coronavirus
1
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English
10
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Choi, Yung Kyun
Pelsmacker, Patrick de
35
Dens, Nathalie
23
Gierl, Heribert
21
Esch, Franz-Rudolf
19
Septianto, Felix
19
Wilbur, Kenneth C.
19
Eisend, Martin
18
Bellman, Steven
16
Rosengren, Sara
16
Diehl, Sandra
15
Stafford, Marla Royne
15
Terlutter, Ralf
15
Yoon, Hye Jin
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Taylor, Charles Raymond
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Chan, Kara
12
Torres, Ivonne M.
12
Varan, Duane
12
Hudders, Liselot
11
Malik, Garima
11
Sahni, Navdeep S.
11
Bakir, Aysen
10
Bauer, Hans H.
10
Evans, Nathaniel J.
10
Ford, John B.
10
Huber, Frank
10
Ilicic, Jasmina
10
Kennedy, Rachel
10
Mueller, Barbara
10
Romaniuk, Jenni
10
Rozendaal, Esther
10
Sayedi, Amin
10
Smit, Edith G.
10
Weinberger, Marc G.
10
Wilson, Rick T.
10
Buijzen, Moniek
9
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International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Psychology & marketing
1
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ECONIS (ZBW)
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1
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
2
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
3
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
4
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
5
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
6
Image proximity in advertising appeals : spatial distance and product types
Kim, Kyuha
;
Lee, Sungmi
;
Choi, Yung Kyun
- In:
Journal of business research : JBR
99
(
2019
),
pp. 490-497
Persistent link: https://www.econbiz.de/10012023701
Saved in:
7
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
8
Text versus pictures in
advertising
:
effects
of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
9
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
10
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
Saved in:
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