Image proximity in advertising appeals : spatial distance and product types
Kyuha Kim, Sungmi Lee, Yung Kyun Choi
| Year of publication: |
2019
|
|---|---|
| Authors: | Kim, Kyuha ; Lee, Sungmi ; Choi, Yung Kyun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 490-497
|
| Subject: | Image proximity | Visual imagery | Spatial distance | Advertising appeal | Product type | Werbewirkung | Advertising effects | Werbung | Advertising | Geographische Entfernung | Geographic distance | Markenimage | Brand image | Räumliche Verteilung | Spatial distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.08.031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023701