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~person:"Christodoulides, George"
~person:"Cornwell, T. Bettina"
~person:"Melewar, T. C."
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Search: subject_exact:"Brand personality"
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Brand image
54
Markenimage
54
Brand management
40
Markenführung
40
Consumer behaviour
28
Konsumentenverhalten
28
Brand
20
Markenartikel
20
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10
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9
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9
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6
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4
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Credibility
4
Designation of origin
4
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4
Herkunftsbezeichnung
4
Place marketing
4
Standortmarketing
4
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3
Bibliometrics
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Brand identity
3
Brand reputation
3
Emotion
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Higher education institution
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53
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54
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Christodoulides, George
Cornwell, T. Bettina
Melewar, T. C.
Burmann, Christoph
71
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Huber, Frank
24
Sattler, Henrik
24
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Bauer, Hans H.
21
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Baumgarth, Carsten
18
Fetscherin, Marc
18
Sarkar, Abhigyan
18
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Bruhn, Manfred
15
Gil Saura, Irene
15
Khan, Imran
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Valette-Florence, Pierre
15
Veloutsou, Cleopatra
15
Völckner, Franziska
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
Paul, Justin
14
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Journal of business research : JBR
13
European journal of marketing : EJM
5
The journal of brand management : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Qualitative market research : an international journal
3
Corporate reputation review
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of strategic marketing
2
The journal of product & brand management
2
European business review
1
International business review : the official journal of the European International Business Academy
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International studies of management and organization
1
Journal of Product & Brand Management
1
Journal of advertising
1
Journal of advertising research
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Journal of world business : JWB
1
Psychology & marketing
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The journal of business & industrial marketing
1
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ECONIS (ZBW)
54
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1
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10
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54
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date (oldest first)
1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
3
Shared brand equity
Cornwell, T. Bettina
;
Humphreys, Michael S.
;
Kwon, Youngbum
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014305443
Saved in:
4
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
5
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
6
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
7
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
8
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
9
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
10
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios
;
Cherifi, Barbora
;
Melewar, T. C.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
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