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~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Farsky, Mario"
~person:"Melewar, T. C."
~person:"Rahman, Zillur"
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Search: subject_exact:"Markenimage"
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Markenimage
89
Brand image
88
Brand management
69
Markenführung
69
Consumer behaviour
46
Konsumentenverhalten
46
Brand
36
Markenartikel
36
Messung
12
Corporate reputation
11
Firmenimage
11
Marketing management
11
Marketingmanagement
11
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11
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10
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10
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7
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5
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4
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4
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4
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English
85
German
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Christodoulides, George
De Chernatony, Leslie
Farsky, Mario
Melewar, T. C.
Rahman, Zillur
Burmann, Christoph
91
Huber, Frank
35
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Schade, Michael
24
Bauer, Hans H.
23
Gierl, Heribert
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Baumgarth, Carsten
21
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Bruhn, Manfred
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Gil Saura, Irene
15
Khan, Imran
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Veloutsou, Cleopatra
15
Völckner, Franziska
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
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Journal of business research : JBR
11
European journal of marketing : EJM
6
The journal of product & brand management
6
The journal of brand management : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Qualitative market research : an international journal
3
The international journal of bank marketing : IJBM
3
Working paper series / The City University Business School
3
Corporate reputation review
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising research
2
Journal of strategic marketing
2
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2
The marketing review
2
Cornell hospitality quarterly : CQ
1
Die Betriebswirtschaft : DBW
1
European business review
1
European journal of marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
International studies of management and organization
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Journal of Product & Brand Management
1
Journal of business economics and management
1
Journal of destination marketing & management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Journal of world business : JWB
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Research papers on marketing and retailing
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ECONIS (ZBW)
88
USB Cologne (EcoSocSci)
1
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
5
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
6
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
7
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
8
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
9
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
10
Development and validation of a scale for measuring city image
Acharya, Alok
;
Rahman, Zillur
- In:
International journal of business excellence : IJBEX
25
(
2021
)
3
,
pp. 345-369
Persistent link: https://www.econbiz.de/10012798370
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