//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Farsky, Mario"
~subject:"Markenartikel"
~subject:"Messung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenimage"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Messung
Markenimage
44
Brand image
43
Brand management
32
Markenführung
32
Consumer behaviour
21
Konsumentenverhalten
21
Brand
15
Measurement
9
Marketing management
5
Marketingmanagement
5
B-to-B-Marketing
4
Brand equity
4
Business-to-business marketing
4
Advertising effects
3
Bank
3
Markenpolitik
3
Social Web
3
Social web
3
USA
3
United States
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
Advertising
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Brand extension
2
Brand identity
2
Brand love
2
Cluster analysis
2
Clusteranalyse
2
Consumer-based brand equity
2
Consumers
2
Corporate culture
2
Corporate reputation
2
Cross-national
2
Culture
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
18
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Dissertation u.a. Prüfungsschriften
1
Language
All
English
21
German
4
Author
All
Christodoulides, George
De Chernatony, Leslie
Farsky, Mario
Sarkar, Abhigyan
15
Keller, Kevin Lane
14
Phau, Ian
14
Sattler, Henrik
14
Diamantopoulos, Adamantios
13
Fetscherin, Marc
13
Japutra, Arnold
13
Bang, Nguyen
12
Khan, Imran
12
Romaniuk, Jenni
12
Sarkar, Juhi Gahlot
12
Melewar, T. C.
11
Rahman, Zillur
11
Veloutsou, Cleopatra
11
Baumgarth, Carsten
10
Ekinci, Yuksel
10
Guzman, Francisco
10
Khamitov, Mansur
10
Burmann, Christoph
9
Gunasti, Kunter
9
Gutjahr, Gert
9
Loureiro, Sandra Maria Correia
9
Shimul, Anwar Sadat
9
Usman, Osly
9
Zarantonello, Lia
9
Aaker, Jennifer
8
Dawes, John
8
Sharp, Byron
8
Augusto, Mário Gomes
7
Bruhn, Manfred
7
Davvetas, Vasileios
7
Foroudi, Pantea
7
Fournier, Susan
7
Gierl, Heribert
7
Gupta, Suraksha
7
Hakenes, Hendrik
7
He, Jiaxun
7
Johnson, Lester W.
7
more ...
less ...
Published in...
All
Journal of business research : JBR
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
2
The journal of product & brand management
2
Die Betriebswirtschaft : DBW
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of euromarketing
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Research papers on marketing and retailing
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper series / City University Business School
1
Working paper series / The City University Business School
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
2
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
3
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
4
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
7
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
8
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
9
Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George
;
Cadogan, John W.
;
Veloutsou, …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
Saved in:
10
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->