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~person:"Chylinski, Mathew"
~person:"Holtbrügge, Dirk"
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Search: subject:"Virtual reality"
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Virtual reality
13
Virtuelle Realität
11
Auslandsaufenthalt
6
Expatriate assignment
6
Augmented reality
5
Consumer behaviour
5
Konsumentenverhalten
5
Virtual organization
4
Virtuelle Organisation
4
Beziehungsmarketing
3
Deutschland
3
Germany
3
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Social web
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Welt
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World
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augmented reality
2
virtual reality
2
Augmented Reality
1
Ausländische Tochtergesellschaft
1
Cognition
1
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Chylinski, Mathew
Holtbrügge, Dirk
Castronova, Edward
24
Jung, Timothy
17
Dieck, M. Claudia tom
16
Loureiro, Sandra Maria Correia
15
Ruyter, Ko de
11
Rauschnabel, Philipp A.
10
Heller, Jonas
9
Barnes, Stuart J.
8
Flavián Blanco, Carlos
8
Hilken, Tim
8
Priddat, Birger P.
8
Teuteberg, Frank
8
Fiedler, Marina
7
Mahr, Dominik
7
Wagner, Gert G.
7
Wood, Natalie T.
7
Bell, Mark W.
6
Haruvy, Ernan
6
Hess, Thomas
6
Ibáñez-Sánchez, Sergio
6
Innocenti, Alessandro
6
Leimeister, Jan Marco
6
McLean, Graeme J.
6
Orús, Carlos
6
Pantano, Eleonora
6
Pfeiffer, Jella
6
Pfeiffer, Thies
6
Schenk, Michael
6
Stieglitz, Stefan
6
Thomas, Oliver
6
Vartiainen, Matti
6
Zerres, Christopher
6
Barhorst, Jennifer Brannon
5
Bigné Alcañiz, J. Enrique
5
Ciaramitaro, Barbara L.
5
Cowan, Kirsten
5
Haenlein, Michael
5
Hofeditz, Lennart
5
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Gabler Edition Wissenschaft
2
Psychology & marketing
2
Remote Services : neue Formen der Internationalisierung von Dienstleistungen
2
Australasian marketing journal
1
Business horizons
1
European journal of international management : EJIM
1
Journal of business research : JBR
1
Journal of global mobility : the home of expatriate management research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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ECONIS (ZBW)
14
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1
How to strategically choose or combine augmented and
virtual
reality
for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
Disrupting marketing realities : a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies
Hilken, Tim
;
Keeling, Debbie I.
;
Chylinski, Mathew
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1660-1671
Persistent link: https://www.econbiz.de/10013280183
Saved in:
3
Bridging distance through zooming? : the use of virtual assignments in multinational corporations
Wicht, Luisa
;
Holtbrügge, Dirk
- In:
Journal of global mobility : the home of expatriate …
11
(
2023
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10014311567
Saved in:
4
Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf
;
Heller, Jonas
;
Hilken, Tim
; …
- In:
Business horizons
65
(
2022
)
6
,
pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
Saved in:
5
Exploring the frontiers in reality-enhanced service communication : from augmented and
virtual
reality
to neuro-enhanced reality
Hilken, Tim
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Heller, Jonas
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 657-674
Persistent link: https://www.econbiz.de/10013325741
Saved in:
6
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
7
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
8
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
9
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
10
Remote control of foreign subsidiaries : a transaction cost analysis of virtual expatriation
Holtbrügge, Dirk
;
Schillo, Katrin
- In:
European journal of international management : EJIM
7
(
2013
)
6
,
pp. 623-645
Persistent link: https://www.econbiz.de/10010399576
Saved in:
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