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~person:"Chylinski, Mathew"
~source:"econis"
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Search: subject:"Virtual reality"
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Virtual reality
7
Augmented reality
5
Consumer behaviour
5
Konsumentenverhalten
5
Virtuelle Realität
5
Beziehungsmarketing
3
Relationship marketing
3
Einzelhandel
2
Retail trade
2
augmented reality
2
virtual reality
2
Augmented Reality
1
Cognition
1
Creativity
1
Customer creativity
1
Customer engagement
1
Customer frontline experience
1
Customer integration
1
Customization
1
Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Experiment
1
Falsity
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Kognition
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Kreativität
1
Kundenintegration
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Marketing management
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Marketing theory
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Marketingmanagement
1
Marketingtheorie
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Mental imagery
1
Metaverse
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Neuro-enhanced reality
1
Neuroenhanced reality
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Neuromarketing
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Online retailing
1
Online-Handel
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Chylinski, Mathew
Castronova, Edward
24
Jung, Timothy
16
Dieck, M. Claudia tom
15
Loureiro, Sandra Maria Correia
13
Ruyter, Ko de
11
Heller, Jonas
9
Rauschnabel, Philipp A.
9
Barnes, Stuart J.
8
Flavián Blanco, Carlos
8
Hilken, Tim
8
Fiedler, Marina
7
Mahr, Dominik
7
Priddat, Birger P.
7
Wagner, Gert G.
7
Bell, Mark W.
6
Haruvy, Ernan
6
Holtbrügge, Dirk
6
Ibáñez-Sánchez, Sergio
6
Leimeister, Jan Marco
6
McLean, Graeme J.
6
Orús, Carlos
6
Pantano, Eleonora
6
Schenk, Michael
6
Vartiainen, Matti
6
Wood, Natalie T.
6
Barhorst, Jennifer Brannon
5
Cowan, Kirsten
5
Haenlein, Michael
5
Hess, Thomas
5
Innocenti, Alessandro
5
Kaluza, Bernd
5
Keeling, Debbie I.
5
Lee, Seung Hwan Mark
5
Lehdonvirta, Vili
5
Meißner, Martin
5
Pannicke, Danny
5
Papagiannidis, Savvas
5
Pfeiffer, Jella
5
Pfeiffer, Thies
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Psychology & marketing
2
Australasian marketing journal
1
Business horizons
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of service management
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ECONIS (ZBW)
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1
How to strategically choose or combine augmented and
virtual
reality
for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
Disrupting marketing realities : a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies
Hilken, Tim
;
Keeling, Debbie I.
;
Chylinski, Mathew
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1660-1671
Persistent link: https://www.econbiz.de/10013280183
Saved in:
3
Exploring the frontiers in reality-enhanced service communication : from augmented and
virtual
reality
to neuro-enhanced reality
Hilken, Tim
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Heller, Jonas
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 657-674
Persistent link: https://www.econbiz.de/10013325741
Saved in:
4
Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf
;
Heller, Jonas
;
Hilken, Tim
; …
- In:
Business horizons
65
(
2022
)
6
,
pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
Saved in:
5
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
6
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
7
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
8
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
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