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~person:"Cobbs, Joe B."
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Sponsoring
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Cobbs, Joe B.
Bruhn, Manfred
39
Cornwell, T. Bettina
33
Hermanns, Arnold
25
Jensen, Jonathan A.
23
Nufer, Gerd
22
Woisetschläger, David
20
Cobbs, Joe
15
Mazodier, Marc
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Scheinbaum, Angeline Close
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13
Lacey, Russell
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O'Reilly, Norm
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9
Astous, Alain d'
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Backhaus, Christof
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Biscaia, Rui
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Meenaghan, John A.
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Rumpf, Christopher
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Schnittka, Oliver
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Spais, George S.
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Ahlert, Dieter
7
Bagusat, Ariane
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Glogger, Anton
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Hummel, Marlies
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Ko, Yong Jae
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Kwak, Dae Hee
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Plewa, Carolin
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Schwaiger, Manfred
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Bortoluzzi Dubach, Elisa
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Bouchet, Adrien
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Burmann, Christoph
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Dalakas, Vassilis
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Dietl, Helmut
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Journal of advertising research
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The journal of business & industrial marketing
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Business horizons
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Marketing intelligence & planning
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ECONIS (ZBW)
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The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Cobbs, Joe B.
;
Jensen, Jonathan A.
;
Tyler, B. David
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10012797122
Saved in:
2
Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
Saved in:
3
Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Turner, Brian A.
- In:
Business horizons
59
(
2016
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011451875
Saved in:
4
Forecasting sponsorship costs : marketing intelligence in the athletic apparel industry
Jensen, Johnathen A.
;
Wakefield, Lane
;
Cobbs, Joe B.
; …
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011569503
Saved in:
5
Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition
Jensen, Jonathan A.
;
Cobbs, Joe B.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10010481182
Saved in:
6
The dynamics of relationship marketing in international sponsorship networks
Cobbs, Joe B.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 590-601
Persistent link: https://www.econbiz.de/10009410778
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