Ayd{\i}n Alptekino\u{g}lu; Corbett, Charles J. - In: Manufacturing & Service Operations Management 10 (2008) 2, pp. 204-217
We study competition between two multiproduct firms with distinct production technologies in a market where customers have heterogeneous preferences on a single taste attribute. The mass customizer (MC) has a perfectly flexible production technology and thus can offer any variety within a...