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~person:"Cova, Bernard"
~person:"Frow, Pennie"
~person:"Kumar, V."
~subject:"Kundenwert"
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"B-to-B-Marketing"
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Kundenwert
Virales Marketing
B-to-B-Marketing
23
Business-to-business marketing
23
Lieferantenmanagement
10
Supplier relationship management
10
Customer value
8
Beziehungsmarketing
6
Relationship marketing
6
Business network
5
Unternehmensnetzwerk
5
Marketing management
4
Marketingmanagement
4
Organisationsstruktur
3
Organizational structure
3
Project management
3
Projektmanagement
3
Service-Dominant Logic
3
Service-dominant logic
3
Betriebliche Wertschöpfung
2
Brand management
2
Bundling strategy
2
Leistungsbündel
2
Markenführung
2
Performance measurement
2
Performance-Messung
2
Sensemaking approach
2
Sensemaking-Ansatz
2
Value creation
2
Allocation
1
Allokation
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand equity
1
Brand image
1
Business-to-business channels
1
Buyer acceptance
1
Climate change
1
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1
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Article
8
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
8
Language
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English
8
Author
All
Cova, Bernard
Frow, Pennie
Kumar, V.
Keränen, Joona
7
Bolton, Ruth N.
4
Eggert, Andreas
4
Hutt, Michael D.
4
Jalkala, Anne
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Walker, Beth A.
4
Aarikka-Stenroos, Leena
3
Chatterjee, Sharmila C.
3
Kleinaltenkamp, Michael
3
Salonen, Anna
3
Billett, Matthew T.
2
Burton, Jamie
2
Cabiddu, Francesca
2
Elgeti, Laura
2
Gligor, David M.
2
Grewal, Rajdeep
2
Griffin, Abbie
2
Haas, Alexander
2
He, Jiaxun
2
Hilton, Toni
2
Ishii, Ryuta
2
Itani, Omar S.
2
Karjaluoto, Heikki
2
Kikumori, Mai
2
Latinovic, Zoran
2
Lilien, Gary L.
2
Munnukka, Juha
2
Parvinen, Petri
2
Payne, Adrian
2
Pitt, Leyland F.
2
Rajala, Risto
2
Russo, Ivan
2
Salminen, Risto T.
2
Selnes, Fred
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing management : MM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
1
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ECONIS (ZBW)
8
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1
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8
of
8
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date (oldest first)
1
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
2
Value propositions : a service ecosystems perspective
Frow, Pennie
;
McColl-Kennedy, Janet R.
;
Hilton, Toni
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 327-351
Persistent link: https://www.econbiz.de/10010461901
Saved in:
3
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
4
Market solutions : breaking free from dyad-centric logic and broadening the scope of S-D L
Spencer, Robert
;
Cova, Bernard
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1571-1587
Persistent link: https://www.econbiz.de/10009697978
Saved in:
5
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
6
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
7
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
8
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
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