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~person:"Cova, Bernard"
~person:"Puntoni, Stefano"
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Cova, Bernard
Puntoni, Stefano
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ECONIS (ZBW)
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1
Introduction to the special section: tribal marketing after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
Saved in:
2
Consumption tribes and collective performance
Cova, Bernard
;
Shankar, Avi
- In:
Consumer culture theory
,
(pp. 87-106)
.
2018
Persistent link: https://www.econbiz.de/10012030003
Saved in:
3
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
4
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
Saved in:
5
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
6
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
7
Tribal marketing
Cova, Bernard
;
Shankar, Avi
- In:
Marketing management : a cultural perspective
,
(pp. 178-193)
.
2012
Persistent link: https://www.econbiz.de/10009507162
Saved in:
8
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
9
Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Cova, Bernard
;
Cova, Véronique
-
2009
Persistent link: https://www.econbiz.de/10003784800
Saved in:
10
Consumer tribes
Cova, Bernard
(
ed.
);
Kozinets, Robert
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10014419045
Saved in:
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