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~person:"Cova, Bernard"
~person:"Rajagopal"
~subject:"Marketing"
~subject:"Value creation"
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Marketing
Value creation
Customer value
14
customer value
14
Kundenwert
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retailing
4
Consumer behaviour
3
Electronic Banking
3
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3
Konsumentenverhalten
3
Mexico
3
decision making
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brand value
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product attractiveness
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profit optimization
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sales motivation
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Cova, Bernard
Rajagopal
Keränen, Joona
8
Madhani, Pankaj M.
8
Kleinaltenkamp, Michael
7
Eggert, Andreas
6
Frow, Pennie
6
Payne, Adrian
6
Bauer, Hans H.
5
Edvardsson, Bo
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Grönroos, Christian
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Heinonen, Kristina
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4
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Le Nguyen Hau
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Ngo, Liem Viet
4
Saarijärvi, Hannu
4
Töytäri, Pekka
4
Ahearne, Michael
3
Ahn, Jiseon
3
Baumann, Jasmin
3
Busser, James A.
3
Cabiddu, Francesca
3
Corsaro, Daniela
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Cossío-Silva, Francisco-José
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Del Chiappa, Giacomo
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Gil Saura, Irene
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Hammerschmidt, Maik
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Jalkala, Anne
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Khan, Imran
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Kumar, V.
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Le Meunier-FitzHugh, Kenneth
3
Lissautzki, Marius
3
Luu Trong Tuan
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Maas, Peter
3
Malshe, Avinash
3
Manning, Gerald L.
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Creating and managing superior customer value
1
Economic issues
1
European journal of marketing : EJM
1
International journal of productivity and quality management : IJPQM
1
International journal of services and operations management
1
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ECONIS (ZBW)
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1
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
2
Firm-brand community value co-creation as alignment of practices
Skålén, Per
;
Pace, Stefano
;
Cova, Bernard
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
Saved in:
3
Creating superior value through network offerings
Cova, Bernard
;
Salle, Robert
- In:
Creating and managing superior customer value
,
(pp. 317-342)
.
2009
Persistent link: https://www.econbiz.de/10003826414
Saved in:
4
Effects of customer services efficiency and market effectiveness on dealer performance
Rajagopal
- In:
International journal of services and operations management
5
(
2009
)
5
,
pp. 575-594
Persistent link: https://www.econbiz.de/10003884853
Saved in:
5
Measuring customer value gaps : an empirical study in the Mexican retail market
Rajagopal
- In:
Economic issues
11
(
2006
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10003325440
Saved in:
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