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~person:"Crecelius, Andrew T."
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Lieferantenmanagement
5
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5
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5
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B-to-B-Marketing
3
Business-to-business marketing
3
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Value capture
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B-to-B
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Buyer advocacy
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Crecelius, Andrew T.
Lawrence, Justin M.
5
Scheer, Lisa K.
4
Lam, Son K.
3
Gopalakrishna, Srinath
2
Patil, Ashutosh
2
Bloch, Peter H.
1
Lee, Ju-Yeon
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Murarolli, Marina Scatolin
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Ogilvie, Jessica L.
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Palmatier, Robert W.
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Rapp, Adam A.
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Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
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Journal of business-to-business marketing
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ECONIS (ZBW)
8
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1
Hunting for new customers : assessing the drivers of effective salesperson prospecting and conversion
Gopalakrishna, Srinath
;
Crecelius, Andrew T.
;
Patil, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 916-926
Persistent link: https://www.econbiz.de/10013325729
Saved in:
2
Riding the waves or rocking the boat? : benefits and unintended consequences of customer growth strategies
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Ogilvie, …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 407-422
Persistent link: https://www.econbiz.de/10014230625
Saved in:
3
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
4
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
5
When it pays to have a friend on the inside : contingent effects of buyer advocacy on B2B suppliers
Lawrence, Justin M.
;
Crecelius, Andrew T.
;
Scheer, Lisa K.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 837-857
Persistent link: https://www.econbiz.de/10012107331
Saved in:
6
Multichannel strategies for managing the profitability of business-to-business customers
Lawrence, Justin M.
;
Crecelius, Andrew T.
;
Scheer, Lisa K.
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 479-497
Persistent link: https://www.econbiz.de/10012177568
Saved in:
7
The "first principles" of marketing strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Saved in:
8
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
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