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~person:"Czerniawski, Richard D."
~person:"Rahman, Zillur"
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Search: subject_exact:"Markentreue"
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Markentreue
7
Brand loyalty
6
Beziehungsmarketing
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5
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4
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Czerniawski, Richard D.
Rahman, Zillur
Dawes, John
11
Han, Heesup
8
Huber, Frank
7
Silberhorn, Nadja
6
Ozuem, Wilson
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
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4
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4
Khan, Imran
4
Kim, Jinkyung Jenny
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King, Ceridwyn
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Knaf, Michael
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
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Lutzky, Christian
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Rather, Raouf Ahmad
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Rubio Benito, Natalia
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So, Kevin Kam Fung
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Management decision : MD
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
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1
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
2
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
3
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
4
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
5
Competitive positioning : best practices for creating brand loyalty
Czerniawski, Richard D.
;
Maloney, Michael W.
-
2010
Persistent link: https://www.econbiz.de/10009570808
Saved in:
6
Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.
;
Maloney, Michael W.
-
1999
Persistent link: https://www.econbiz.de/10001362773
Saved in:
7
Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.
;
Maloney, Michael W.
-
1999
Persistent link: https://www.econbiz.de/10004034613
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