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~person:"D'Souza, Clare M."
~person:"Nadanyiova, Margareta"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
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Consumer behaviour
Relationship marketing
Konsumentenverhalten
6
Market segmentation
6
Marktsegmentierung
6
Beziehungsmarketing
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Target group
2
Zielgruppe
2
psychographic segmentation
2
Advertising
1
Advertising effectiveness
1
Advertising effects
1
Attitudes
1
Bank
1
Brand
1
Brand loyalty
1
Consumer attitudes
1
Consumers
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Dark green consumers
1
Eco-label
1
Environmental consciousness
1
Factor analysis
1
Hotel industry
1
Hotellerie
1
Internet marketing
1
Markenartikel
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Nachhaltige Entwicklung
1
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1
Online-Marketing
1
PBC
1
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English
6
Author
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D'Souza, Clare M.
Nadanyiova, Margareta
Bauer, Hans H.
7
Bruwer, Johan
7
Chawla, Deepak
6
Dolnicar, Sara
5
Parsad, Chandan
5
Prashar, Sanjeev
5
Sands, Sean
5
Brunsø, Karen
4
Neslin, Scott A.
4
Rundle-Thiele, Sharyn
4
Sarmah, Suman
4
Sondhi, Neena
4
Verbeke, Wim
4
Vijay, T. Sai
4
Walsh, Gianfranco
4
Albers, Sönke
3
Bagozzi, Richard P.
3
Ferraro, Carla
3
Gajanova, Lubica
3
Hu, Ming
3
Huber, Frank
3
Jebarajakirthy, Charles
3
King, Brian
3
Leboyer, Antoine
3
Li, Elton
3
Malraison, Jean-Claude
3
Mortimer, Gary
3
Moschis, George P.
3
Nagy, Szabolcs
3
Olsen, Janeen E.
3
Paço, Arminda M. Finisterra do
3
Perrey, Jesko
3
Pieniak, Zuzanna
3
Raposo, Mário
3
Raulerson, Peter
3
Taylor, D. Christopher
3
Thach, Liz
3
Van den Poel, Dirk
3
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Australasian marketing journal
1
Central European business review : CEBR
1
Journal of international food & agribusiness marketing
1
Marketing intelligence & planning
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Scientific Annals of Economics and Business
1
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ECONIS (ZBW)
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1
Consumer self-confidence in green foods : an investigation of the role of ecolabels using the theory of planned behavior and market segmentation
D'Souza, Clare M.
;
Taghian, Mehdi
;
Apaolaza, Vanessa
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
5
,
pp. 457-487
Persistent link: https://www.econbiz.de/10013483407
Saved in:
2
Specifics in brand value sources of customers in the banking industry from the psychographic point of view
Gajanova, Lubica
;
Nadanyiova, Margareta
;
Lazaroiu, Gheorghe
- In:
Central European business review : CEBR
9
(
2020
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012295066
Saved in:
3
Analysis of consumer behaviour in the networked environment : case study of the Slovak Republic
Gajanova, Lubica
;
Nadanyiova, Margareta
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 123-146)
.
2020
Persistent link: https://www.econbiz.de/10012250616
Saved in:
4
The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
5
Chickens, ants, grasshoppers and pigs : proposed segmentation approach in the field of sustainability living
Jayaratne, Menuka
;
Sullivan Mort, Gillian
;
D'Souza, Clare M.
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 106-114
Persistent link: https://www.econbiz.de/10011729883
Saved in:
6
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
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