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~person:"Datta, Saroj Kumar"
~person:"Troisi, Orlando"
~subject:"Kundenintegration"
~subject:"Markenimage"
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Kundenintegration
Markenimage
Betriebliche Wertschöpfung
2
Conceptual model
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Customer value co-creation processes
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Service-Dominant Logic
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Datta, Saroj Kumar
Troisi, Orlando
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Journal for international business and entrepreneurship development
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Journal of service theory and practice : JSTP
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ECONIS (ZBW)
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Measuring customer value co-creation behavior : developing a
conceptual
model
based on service-dominant logic
Tommasetti, Aurelio
;
Troisi, Orlando
;
Vesci, Massimiliano
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 930-950
Persistent link: https://www.econbiz.de/10011797936
Saved in:
2
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
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