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~person:"Davies, Iain A."
~subject:"Sales management"
~type_genre:"Article in journal"
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Sales management
Key account management
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Key-Account-Management
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Beziehungsmarketing
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Lieferantenmanagement
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Relationship marketing
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Davies, Iain A.
Ryals, Lynette J.
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
The effectiveness of key account management practices
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1182-1194
Persistent link: https://www.econbiz.de/10010439580
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2
Attitudes and behaviours of key account managers : are they really any different to senior sales professionals?
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 919-931
Persistent link: https://www.econbiz.de/10010211249
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