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~person:"De Chernatony, Leslie"
~person:"Gil Saura, Irene"
~subject:"Business-to-business marketing"
~subject:"Markenartikel"
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Business-to-business marketing
Markenartikel
Brand image
37
Markenimage
37
Brand management
29
Markenführung
29
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
14
Relationship marketing
14
Brand
10
Einzelhandel
8
Retail trade
8
Brand equity
7
Customer satisfaction
5
Kundenzufriedenheit
5
Marketing management
5
Marketingmanagement
5
Viral marketing
5
Virales Marketing
5
Brand loyalty
4
B-to-B-Marketing
3
Bank
3
Hotel industry
3
Hotellerie
3
Innovation
3
Markenpolitik
3
Marketing
3
Measurement
3
Messung
3
Perceived quality
3
Satisfaction
3
Advertising
2
Advertising effects
2
Brand extension
2
Brand identity
2
Brand love
2
Cluster analysis
2
Clusteranalyse
2
Confidence
2
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7
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English
12
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De Chernatony, Leslie
Gil Saura, Irene
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Keller, Kevin Lane
13
Phau, Ian
13
Bang, Nguyen
12
Khan, Imran
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Guzman, Francisco
11
Melewar, T. C.
11
Romaniuk, Jenni
11
Ekinci, Yuksel
10
Khamitov, Mansur
10
Rahman, Zillur
10
Baumgarth, Carsten
9
Christodoulides, George
9
Gunasti, Kunter
9
Loureiro, Sandra Maria Correia
9
Sattler, Henrik
9
Usman, Osly
9
Aaker, Jennifer
8
Dawes, John
8
Gutjahr, Gert
8
Pitt, Leyland F.
8
Sharp, Byron
8
Shimul, Anwar Sadat
8
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Bruhn, Manfred
7
Burmann, Christoph
7
Casidy, Riza
7
Foroudi, Pantea
7
Fournier, Susan
7
Glynn, Mark S.
7
Gupta, Suraksha
7
Hakenes, Hendrik
7
Kaufmann, Hans Rüdiger
7
King, Ceridwyn
7
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European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of euromarketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Working paper series / City University Business School
1
Working paper series / The City University Business School
1
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ECONIS (ZBW)
12
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1
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
5
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
6
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
7
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
8
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10003263494
Saved in:
9
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
Saved in:
10
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
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