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~person:"De Chernatony, Leslie"
~person:"Gupta, Suraksha"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Brand image
Brand management
51
Markenführung
51
Markenimage
29
Brand
22
Markenartikel
22
Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
8
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English
29
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De Chernatony, Leslie
Gupta, Suraksha
Esch, Franz-Rudolf
29
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Phau, Ian
27
Keller, Kevin Lane
25
Bang, Nguyen
24
Gierl, Heribert
22
Guzman, Francisco
22
Burmann, Christoph
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Fetscherin, Marc
18
Romaniuk, Jenni
18
Sattler, Henrik
18
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
King, Ceridwyn
16
Rahman, Zillur
16
Gil Saura, Irene
15
Khan, Imran
15
Pelsmacker, Patrick de
15
Veloutsou, Cleopatra
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
Park, C. Whan
14
Paul, Justin
14
Sreejesh, S.
14
Valette-Florence, Pierre
14
Wiedmann, Klaus-Peter
14
Bruhn, Manfred
13
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Völckner, Franziska
13
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Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
European journal of marketing : EJM
3
Qualitative market research : an international journal
2
The journal of product & brand management
2
Thunderbird international business review
2
Building corporate identity, image and reputation in the digital era
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
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Journal of world business : JWB
1
Technological forecasting & social change : an international journal
1
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The journal of consumer marketing
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ECONIS (ZBW)
29
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
3
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
4
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
5
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
8
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
Saved in:
9
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
10
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
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