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~person:"Dellaert, Benedict G. C."
~person:"Gustafsson, Anders"
~person:"Sattler, Henrik"
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Conjoint analysis
41
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Theorie
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Dellaert, Benedict G. C.
Gustafsson, Anders
Sattler, Henrik
Baier, Daniel
19
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18
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18
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17
Steiner, Winfried J.
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Conjoint measurement : methods and applications
17
Conjoint measurement : methods and applications ; with 91 tables
7
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
Journal of business economics : JBE
2
Marketing : journal of research and management
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Die Betriebswirtschaft : DBW
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Innovation und Institution : [67. Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft an der Christian-Albrechts-Universität zu Kiel ... 18. - 21. Mai 2005]
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
Operations Management in Theorie und Praxis : aktuelle Entwicklungen des Industriellen Managements ; Festschrift zum 65. Geburtstag von Karl-Werner Hansmann
1
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ECONIS (ZBW)
41
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1
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
2
Preference measurement with conjoint analysis : overview of state-of-the-art approaches and recent developments
Eggers, Felix
;
Sattler, Henrik
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10009007731
Saved in:
3
Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
Saved in:
4
Range effects in measuring attribute importance
Gedenk, Karen
;
Sattler, Henrik
- In:
Marketing : journal of research and management
5
(
2009
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10003857588
Saved in:
5
Shopping context and consumers' mental representation of complex shopping trip decision problems
Dellaert, Benedict G. C.
;
Arentze, Theo A.
;
Timmermans, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003744334
Saved in:
6
Commercial use of conjoint analyse
Sattler, Henrik
;
Hartmann, Adriane
- In:
Operations Management in Theorie und Praxis : aktuelle …
,
(pp. 103-119)
.
2008
Persistent link: https://www.econbiz.de/10003711347
Saved in:
7
Traditionelle Verfahren der Conjoint-Analyse
Teichert, Thorsten
;
Sattler, Henrik
;
Völckner, Franziska
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 651-685)
.
2008
Persistent link: https://www.econbiz.de/10003573330
Saved in:
8
Wahlbasierte Verfahren der Conjoint-Analyse
Völckner, Franziska
;
Sattler, Henrik
;
Teichert, Thorsten
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 687-711)
.
2008
Persistent link: https://www.econbiz.de/10003573335
Saved in:
9
The last picture show? : timing and order of movie distribution channels
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
; …
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 63-83
Persistent link: https://www.econbiz.de/10003564871
Saved in:
10
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 3-30)
.
2007
Persistent link: https://www.econbiz.de/10003544555
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