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~person:"Dens, Nathalie"
~person:"Eisend, Martin"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Search: subject:"advertising"
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Advertising effects
52
Werbewirkung
52
Advertising
49
Werbung
49
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
19
Markenführung
19
Brand image
13
Internet marketing
13
Markenimage
13
Meta-Analyse
13
Meta-analysis
13
Online-Marketing
13
Product Placement
12
Product placement
12
Gender
9
Geschlecht
9
Humor
8
advertising
8
Brand
7
Markenartikel
7
Belgien
6
Belgium
6
Fernsehwerbung
6
Persuasion knowledge
6
Social Web
6
Social web
6
Television advertising
6
Brand placement
5
Ethnic group
5
Ethnische Gruppe
5
Market research
5
Marktforschung
5
Psychology of advertising
5
Viral marketing
5
Virales Marketing
5
Werbepsychologie
5
Bibliometrics
4
Bibliometrie
4
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Undetermined
50
Free
7
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Article
85
Book / Working Paper
4
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Ratgeber
Article in journal
89
Aufsatz im Buch
12
Book section
12
Konferenzschrift
9
Collection of articles of several authors
8
Sammelwerk
8
Conference proceedings
5
Conference paper
4
Konferenzbeitrag
4
Aufsatzsammlung
3
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English
89
Author
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Dens, Nathalie
Eisend, Martin
Gierl, Heribert
62
Pelsmacker, Patrick de
60
Taylor, Charles Raymond
53
Septianto, Felix
35
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Reijmersdal, Eva A. van
28
Yoon, Sukki
28
Bellman, Steven
27
Huh, Jisu
27
Dahlén, Micael
26
Ford, John B.
26
Yoon, Hye Jin
26
Hudders, Liselot
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Tucker, Catherine
23
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Okazaki, Shintaro
22
Pauwels, Koen
22
Reid, Leonard N.
22
Torres, Ivonne M.
22
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Rosengren, Sara
21
Varan, Duane
21
Wilson, Rick T.
21
Grewal, Dhruv
20
Matthes, Jörg
20
Campbell, Colin L.
19
Smit, Edith G.
19
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Institution
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising
10
International journal of advertising : the review of marketing communications
8
Journal of business research : JBR
4
Marketing letters : a journal of research in marketing
4
Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing communications
2
The journal of brand management : an international journal
2
Electronic commerce research
1
International journal of electronic commerce : IJEC
1
International marketing review
1
Journal of Islamic marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing
1
Journal of nonprofit & public sector marketing
1
Journal of public policy & marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
89
Showing
1
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10
of
89
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date (oldest first)
1
Diversity and inclusion in
advertising
research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
The processing of native
advertising
compared to banner
advertising
: an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
4
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
5
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
6
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
7
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
8
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
9
Mini-film
advertising
and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
10
How consumers' media usage creates synergy in
advertising
campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
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