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~person:"Dholakia, Nikhilesh"
~person:"Hansen, Ursula"
~person:"Kollmann, Tobias"
~person:"Vargo, Stephen L."
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Search: subject:"Marketing theory"
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Marketingtheorie
64
Marketing theory
62
Service-Dominant Logic
24
Service-dominant logic
24
Marketing
20
Theory
13
Theorie
11
Business start-up
10
History of economic thought
10
Unternehmensgründung
10
Ökonomische Ideengeschichte
10
Betriebliche Wertschöpfung
9
Dienstleistungsmarketing
9
Services marketing
9
Value creation
9
Dienstleistung
8
Beziehungsmarketing
7
Market entry
7
Markteintritt
7
Relationship marketing
7
Services
7
Consumer behaviour
5
Institutional economics
5
Institutionenökonomik
5
Institutions
5
Konsumentenverhalten
5
Marketing management
5
Marketingmanagement
5
Product
5
Produkt
5
Criticism
4
Innovation
4
Kritik
4
Welt
4
World
4
Ecosystems
3
International marketing
3
Internationales Marketing
3
Lieferantenmanagement
3
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3
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Undetermined
13
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Article
51
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13
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34
Aufsatz in Zeitschrift
34
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17
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17
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7
Collection of articles of several authors
5
Sammelwerk
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3
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English
45
German
18
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1
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Dholakia, Nikhilesh
Hansen, Ursula
Kollmann, Tobias
Vargo, Stephen L.
Tadajewski, Mark
78
Hunt, Shelby D.
51
Sheth, Jagdish N.
50
Kotler, Philip
42
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
22
Grönroos, Christian
21
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
16
Freiling, Jörg
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Wierenga, Berend
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Meffert, Heribert
11
Stremersch, Stefan
11
Cova, Bernard
10
Franses, Philip Hans
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
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Academy of Marketing Science
1
Universität Hannover / Abteilung Markt und Konsum
1
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
5
European journal of marketing : EJM
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Marketing theory
3
AMS review : official publication of the Academy of Marketing Science
2
Review of marketing research
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
Arbeitspapier zur Marketingtheorie
1
Arbeitspapiere zur Marketingtheorie
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Expanding disciplinary space : on the potential of critical marketing
1
Global business review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of service management
1
Lehr- und Forschungsberichte / Lehrstuhl Markt und Konsum, Institut für Betriebsforschung, Universität Hannover
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marketinggeschichte : die Genese einer modernen Sozialtechnik
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Research in marketing / Supplement
1
Research in marketing / Supplement : an annual compilation of research
1
The Routledge handbook of service research insights and ideas
1
The development of marketing theory and its philosophical underpinnings
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
62
USB Cologne (EcoSocSci)
2
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64
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1
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
2
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
3
The past and future of
marketing
theory
and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
4
Marketization and foucault
Özgün, Aras
;
Dholakia, Nikhilesh
;
Atik, Deniz
- In:
Global business review
18
(
2017
)
3
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011745526
Saved in:
5
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
6
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
7
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
8
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
9
A systems perspective on markets : toward a research agenda
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Baron, Steve
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 260-268
Persistent link: https://www.econbiz.de/10011745311
Saved in:
10
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
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