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~person:"Diamantopoulos, Adamantios"
~subject:"Brand equity"
~subject:"Markenartikel"
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Brand equity
Markenartikel
Brand image
28
Markenimage
28
Consumer behaviour
26
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26
Brand management
20
Markenführung
20
Brand
13
Designation of origin
13
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International marketing
10
Internationales Marketing
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Advertising effects
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Consumer-brand identification
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Global brands
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Perceived brand globalness
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Rules of origin
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Ursprungsregeln
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Werbewirkung
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Beziehungsmarketing
2
Bibliometrics
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Bibliometrie
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Consumer-brand relationships
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Impact assessment
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Perceived brand globalness/localness
2
Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
2
Wirkungsanalyse
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global brands
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local brands
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Ad attitudes
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Advertising
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Diamantopoulos, Adamantios
Guzman, Francisco
15
Keller, Kevin Lane
15
Phau, Ian
15
Sarkar, Abhigyan
15
Japutra, Arnold
13
Khan, Imran
13
Bang, Nguyen
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Melewar, T. C.
11
Rahman, Zillur
11
Ekinci, Yuksel
10
Khamitov, Mansur
10
Loureiro, Sandra Maria Correia
10
Christodoulides, George
9
De Chernatony, Leslie
9
Gunasti, Kunter
9
Romaniuk, Jenni
9
Sattler, Henrik
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Zarantonello, Lia
9
Aaker, Jennifer
8
Augusto, Mário Gomes
8
Baumgarth, Carsten
8
Dawes, John
8
Gutjahr, Gert
8
Kaufmann, Hans Rüdiger
8
Paul, Justin
8
Shimul, Anwar Sadat
8
Sreejesh, S.
8
Burmann, Christoph
7
Dwivedi, Abhishek
7
Foroudi, Pantea
7
Fournier, Susan
7
Gupta, Suraksha
7
Hakenes, Hendrik
7
He, Jiaxun
7
Johnson, Lester W.
7
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Journal of business research : JBR
4
Journal of international marketing
4
British journal of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
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Journal of the Academy of Marketing Science
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The journal of product & brand management
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ECONIS (ZBW)
13
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
3
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
4
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
5
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
6
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
7
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
8
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
9
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
10
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
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