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~person:"Diamantopoulos, Adamantios"
~subject:"Ursprungsregeln"
~subject:"Welt"
~subject:"World"
~type_genre:"Article in journal"
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Ursprungsregeln
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Rules of origin
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Brand image
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Diamantopoulos, Adamantios
Haufler, Andreas
8
López-García, Miguel-Ángel
7
De Melo, Jaime
6
Myles, Gareth D.
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Lockwood, Ben
5
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Giraldi, Janaina de Moura Engracia
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Josiassen, Alexander
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Richter, Wolfram F.
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Aiello, Gaetano
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Basfirinci, Cigdem
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Bell, R. Greg
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Vescovi, Tiziano
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Journal of international marketing
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ECONIS (ZBW)
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I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 52-71
Persistent link: https://www.econbiz.de/10011709607
Saved in:
2
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
3
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
4
The impact of product-country image and marketing efforts on retailer-perceived brand equity : an empirical analysis
Baldauf, Artur
;
Cravens, Karen S.
;
Diamantopoulos, …
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10003930077
Saved in:
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