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~person:"Dinsmore, John"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Government document"
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Consumer behaviour
Konsumentenverhalten
4
Mobile communications
4
Mobilkommunikation
4
Mobile Anwendung
3
Mobile application
3
Mobile applications
2
Mobile phone
2
Mobiltelefon
2
Behavioural insight
1
Beziehungsmarketing
1
Brand image
1
Communication
1
Computerspiel
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Conceptual metaphor theory
1
Corporate image
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Corporate reputation
1
Customer experience
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Customer satisfaction
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Dienstleistungsqualität
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Experiment
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Experimental design
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Firmenimage
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Freemium
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Game theory
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Gaming
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In-app purchases
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Inferences
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Internet marketing
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Kommunikation
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Kundenzufriedenheit
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Markenimage
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Metapher
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Dinsmore, John
Dwivedi, Yogesh Kumar
14
Gerpott, Torsten J.
9
Williams, Michael D.
7
Liébana-Cabanillas, Francisco
6
Berger, Jonah
5
Chawla, Deepak
5
Demangeot, Catherine
5
Ghose, Anindya
5
Han, Heesup
5
Pagani, Margherita
5
Spann, Martin
5
Birch, Nancy J.
4
Culver, Jeffrey N.
4
Groß, Michael
4
Han, Sang Pil
4
Izogo, Ernest Emeka
4
Joshi, Himanshu
4
Kapoor, Kawaljeet Kaur
4
Kim, Sora
4
Kipnis, Eva
4
Loureiro, Sandra Maria Correia
4
Madden, Gary
4
Rohm, Andrew J.
4
Sajad Rezaei
4
San-Martín, Sonia
4
Shareef, Mahmud Akhter
4
Srivastava, R. K.
4
Stephen, Andrew T.
4
Sultan, Fareena
4
Sánchez-Fernández, Juan
4
Tesfom, Goitom
4
Vrontis, Demetris
4
Abbasi, Amir Zaib
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Arcand, Manon
3
Archer, Norman P.
3
Arli, Denni
3
Bilgihan, Anil
3
Broderick, Amanda J.
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Journal of business research : JBR
2
Journal of strategic marketing
1
The journal of services marketing
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ECONIS (ZBW)
4
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Improving service brand personality with augmented reality marketing
Plotkina, Daria
;
Dinsmore, John
;
Racat, Margot
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 781-799
Persistent link: https://www.econbiz.de/10013407600
Saved in:
2
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
3
Metaphorical
communication
, self-presentation, and consumer inference in service encounters
Sundar, Aparna
;
Dinsmore, John
;
Paik, Sung-Hee Wendy
; …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 136-146
Persistent link: https://www.econbiz.de/10011645551
Saved in:
4
Monetary vs. nonmonetary prices : differences in product evaluations due to pricing strategies within mobile applications
Dinsmore, John
;
Dugan, Riley G.
;
Wright, Scott A.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 227-240
Persistent link: https://www.econbiz.de/10011591919
Saved in:
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