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~person:"Dolen, Willemijn M. van"
~person:"Flavián Blanco, Carlos"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Konsumentenverhalten
Social Web
26
Social web
26
Consumer behaviour
19
Viral marketing
7
Virales Marketing
7
Beziehungsmarketing
6
Internet marketing
6
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Dolen, Willemijn M. van
Flavián Blanco, Carlos
Filieri, Raffaele
19
Hollebeek, Linda D.
13
Loureiro, Sandra Maria Correia
13
Dwivedi, Yogesh Kumar
12
Rita, Paulo
11
Casaló, Luis V.
10
Law, Chun Hung Roberts
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Harrigan, Paul
8
Ko, Eunju
8
Rather, Raouf Ahmad
8
Wallace, Elaine
8
Hajli, Nick
7
Hazari, Sunil
7
Hennig-Thurau, Thorsten
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Michaelidou, Nina
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schivinski, Bruno
7
Stephen, Andrew T.
7
Valck, Kristine de
7
Vrontis, Demetris
7
Wiese, Melanie
7
Arora, Taanika
6
Balakrishnan, Janarthanan
6
Bilgihan, Anil
6
Chan-Olmsted, Sylvia M.
6
Chen, Huan
6
Cheung, Man Lai
6
De Angelis, Matteo
6
Dens, Nathalie
6
Dessart, Laurence
6
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Journal of business research : JBR
6
Psychology & marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
Journal of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
19
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1
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
2
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
3
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
4
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
5
Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
Saved in:
6
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
7
Influencers on Instagram : antedecents and consequences of opinion leadership
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 510-519
Persistent link: https://www.econbiz.de/10012287955
Saved in:
8
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
9
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
10
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
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