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~person:"Dresch, Kai-Michael"
~person:"Grönroos, Christian"
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Dienstleistung
25
Services
17
Dienstleistungsmarketing
6
Dienstleistungssektor
6
Marketing
6
Modularisierung
6
Modularity
6
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6
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5
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5
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5
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4
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7
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Dresch, Kai-Michael
Grönroos, Christian
Bruhn, Manfred
90
Corsten, Hans
70
Gössinger, Ralf
45
Meffert, Heribert
36
Görg, Holger
27
Haller, Sabine
27
Mukherjee, Arpita
25
Edvardsson, Bo
24
Hadwich, Karsten
23
Stauss, Bernd
23
Meyer, Anton
21
Kleinaltenkamp, Michael
20
Mattoo, Aaditya
19
Serafica, Ramonette B.
19
Fließ, Sabine
18
Gallouj, Fai͏̈z
18
Bitner, Mary Jo
17
Gustafsson, Anders
17
Witell, Lars
17
Vargo, Stephen L.
15
Zeithaml, Valarie A.
15
Rubalcaba-Bermejo, Luis
14
Debaere, Peter
13
Hoekman, Bernard M.
13
Kowalkowski, Christian
13
Raff, Horst
13
Amiti, Mary
12
Berry, Leonard L.
12
Bullinger, Hans-Jörg
12
Eichengreen, Barry
12
Ganz, Walter
12
Gupta, Poonam
12
Krenz, Astrid
12
Lusch, Robert F.
12
Parasuraman, A.
12
Bogliacino, Francesco
11
Hipp, Christiane
11
Maleri, Rudolf
11
Miles, Ian D.
11
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Svenska Handelshögskolan <Helsinki>
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Schriften zum Produktionsmanagement
7
Journal of business research : JBR
2
Meddelanden från Svenska Handelshögskolan
2
Dienstleistungskolloquium : am 10.11.2005 an der Technischen Universität Kaiserslautern
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service management
1
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
Organization and management series
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
The Routledge companion to strategic marketing
1
The journal of services marketing
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
4
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1
Learning from the pioneering founders of the service research field
Bowen, David E.
;
Fisk, Raymond P.
;
Bateson, John E. G.
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
Saved in:
2
Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian
- In:
The Routledge companion to strategic marketing
,
(pp. 261-274)
.
2021
Persistent link: https://www.econbiz.de/10012498510
Saved in:
3
Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas
;
Visconti, Luca M.
;
Grönroos, Christian
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 114-126
Persistent link: https://www.econbiz.de/10012417106
Saved in:
4
Language use in services : recent advances and directions for future research
Holmqvist, Jonas
;
Van Vaerenbergh, Yves
;
Grönroos, …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 114-118
Persistent link: https://www.econbiz.de/10011645519
Saved in:
5
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
6
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
7
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
8
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
9
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
10
Prozess-Beziehungsmatrizen als Grundlage für die Modularisierung von Dienstleistungen
Corsten, Hans
;
Dresch, Kai-Michael
;
Gössinger, Ralf
- In:
Kundenintegration und Kundenbindung : wie Unternehmen …
,
(pp. 95-108)
.
2009
Persistent link: https://www.econbiz.de/10003835293
Saved in:
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