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~person:"Dwivedi, Yogesh Kumar"
~person:"Han, Heesup"
~person:"Herrmann, Andreas"
~person:"Ko, Eunju"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
322
Konsumentenverhalten
315
Beziehungsmarketing
75
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75
Customer satisfaction
62
Brand management
61
Kundenzufriedenheit
61
Markenführung
61
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42
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42
Hotel industry
40
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40
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36
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36
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35
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35
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32
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32
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English
288
German
35
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Dwivedi, Yogesh Kumar
Han, Heesup
Herrmann, Andreas
Ko, Eunju
Belk, Russell W.
114
Mattila, Anna S.
105
Grunert, Klaus G.
101
Phau, Ian
101
Huber, Frank
89
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Bauer, Hans H.
80
Gierl, Heribert
80
Khare, Arpita
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
77
Usman, Osly
76
Grewal, Dhruv
72
Nayga, Rodolfo M.
70
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
65
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
57
Verhoef, Peter C.
56
Walsh, Gianfranco
56
Janssen, Maarten C. W.
55
Thøgersen, John
55
Pelsmacker, Patrick de
54
Rajagopal
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Diamantopoulos, Adamantios
51
Hollebeek, Linda D.
51
Rock, Bram de
51
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International journal of hospitality management
34
Journal of travel and tourism marketing
34
Journal of business research : JBR
32
Journal of retailing and consumer services
14
International journal of contemporary hospitality management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of Indian culture and business management
7
Journal of hospitality marketing & management
7
Psychology & marketing
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
European journal of marketing : EJM
6
The marketing review
6
Tourism management : research, policies, practice
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the review of marketing communications
5
Information systems management
4
Journal of business economics : JBE
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Die Betriebswirtschaft : DBW
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing
3
Journal of vacation marketing
3
Marketing : ZFP ; journal of research and management
3
Review of managerial science
3
Technological forecasting & social change : an international journal
3
Tourism and hospitality research : the surrey quarterly review
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Electronic government : EG; an international journal
2
Emerald insight
2
International Journal of Contemporary Hospitality Management
2
International journal of bank marketing
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Tourism management perspectives : TMP
2
Advances in culture, tourism and hospitality research
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
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ECONIS (ZBW)
316
Other ZBW resources
7
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
3
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
4
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
5
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
6
From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed
;
Ahmad, Aqeel
;
Lewandowska, Anna
;
Han, Heesup
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
Saved in:
7
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
8
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
9
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
10
Determinants of traveler intention toward animal ethics in tourism : developing a causal recipe combining cognition, affect, and norm factors
Walanchalee Wattanacharoensil
;
Pipatpong Fakfare
; …
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457585
Saved in:
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