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~person:"Dwivedi, Yogesh Kumar"
~subject:"Advertising effects"
~subject:"KMU"
~type_genre:"Article in journal"
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Advertising effects
KMU
Internet marketing
22
Online-Marketing
22
Social Web
13
Social web
13
Consumer behaviour
11
Konsumentenverhalten
11
Advertising
8
Werbung
8
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7
Online retailing
6
Online-Handel
6
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Virales Marketing
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Brand image
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social media
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Dwivedi, Yogesh Kumar
Tucker, Catherine
15
Wilbur, Kenneth C.
12
Goldfarb, Avi
9
Bellman, Steven
8
Hudders, Liselot
7
Jerath, Kinshuk
7
Rozendaal, Esther
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Sreejesh, S.
7
Vashisht, Devika
7
Fogel, Joshua
6
Guitart, Ivan A.
6
Pauwels, Koen
6
Reijmersdal, Eva A. van
6
Rutz, Oliver J.
6
Varan, Duane
6
Arora, Taanika
5
Bijmolt, Tammo H. A.
5
Chen, Huan
5
Choi, Yung Kyun
5
Evans, Nathaniel J.
5
Fesenmaier, Daniel R.
5
Ghose, Anindya
5
Harrigan, Paul
5
Katona, Zsolt
5
Kim, Jooyoung
5
King, Karen Whitehill
5
Pelsmacker, Patrick de
5
Shin, Wonsun
5
Smith, Katherine Taken
5
Stienmetz, Jason L.
5
Voorveld, Hilde
5
Zhu, Yi
5
Ahn, Sun Joo
4
Belanche, Daniel
4
Bernritter, Stefan F.
4
Brettel, Malte
4
Buijzen, Moniek
4
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Journal of retailing and consumer services
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of business information systems : IJBIS
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The marketing review
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ECONIS (ZBW)
10
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1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
3
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
4
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
5
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
6
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
7
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
Saved in:
8
Social commerce as a business tool in Saudi Arabia's SMEs
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
International journal of Indian culture and business …
13
(
2016
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011664744
Saved in:
9
SME's adoption of e-commerce using social media in Saudi Arabian context : a systematic literature review
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
International journal of business information systems : …
19
(
2015
)
2
,
pp. 159-179
Persistent link: https://www.econbiz.de/10011326849
Saved in:
10
Social media as a bridge to e-commerce adoption in SMEs : a systematic literature review
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
The marketing review
15
(
2015
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10011407081
Saved in:
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