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~person:"Dwivedi, Yogesh Kumar"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Advertising effects
Konsumentenverhalten
Internet marketing
22
Online-Marketing
22
Social Web
13
Social web
13
Consumer behaviour
11
Advertising
8
Werbung
8
Werbewirkung
7
Online retailing
6
Online-Handel
6
E-commerce
5
Electronic Commerce
5
Viral marketing
5
Virales Marketing
5
Bibliometrics
4
Bibliometrie
4
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Beziehungsmarketing
3
Brand
3
Computerspiel
3
Digital marketing
3
KMU
3
Markenartikel
3
Relationship marketing
3
SME
3
Social media
3
Social media marketing
3
Video game
3
social media
3
Attitude
2
Confidence
2
Facebook
2
Game theory
2
Literature review
2
Marketing management
2
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Article
14
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Article in journal
Aufsatz in Zeitschrift
14
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English
14
Author
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Dwivedi, Yogesh Kumar
Tucker, Catherine
14
Wilbur, Kenneth C.
13
Filieri, Raffaele
12
Ko, Eunju
12
Law, Chun Hung Roberts
11
Ghose, Anindya
10
Goldfarb, Avi
10
Jerath, Kinshuk
10
Pauwels, Koen
10
Rita, Paulo
10
Akram, Umair
9
Bellman, Steven
9
Michaelidou, Nina
9
Pelsmacker, Patrick de
9
Reijmersdal, Eva A. van
9
Sreejesh, S.
9
Hudders, Liselot
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Urban, Glen L.
8
Wu, Luorong
8
Bigné Alcañiz, J. Enrique
7
Dens, Nathalie
7
Fogel, Joshua
7
Grewal, Dhruv
7
Hauser, John R.
7
Hollebeek, Linda D.
7
Kannan, P. K.
7
Kumar, Vikas
7
Liberali, Guilherme
7
Luo, Xueming
7
Phua, Joe
7
Rahman, Zillur
7
Rozendaal, Esther
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Schivinski, Bruno
7
Smith, Katherine Taken
7
Varan, Duane
7
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Published in...
All
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
14
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1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
7
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
8
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
9
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
10
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
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