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~person:"East, Robert"
~person:"Romaniuk, Jenni"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
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Search: subject:"Virales Marketing"
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Customer satisfaction
Konsumentenverhalten
Viral marketing
13
Virales Marketing
13
Consumer behaviour
9
Word of mouth
5
WOM
4
Measurement
3
Messung
3
Brand
2
Fernsehprogramm
2
Markenartikel
2
Social Web
2
Social web
2
Television programme
2
word of mouth
2
ABM
1
Advertising
1
Advertising effects
1
Agent-based modeling
1
Agent-based modelling
1
Agentenbasierte Modellierung
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Correlation
1
Decay rate
1
Diffusion
1
Diffusion modelling
1
Elderly people
1
Entertainment
1
Fernsehen
1
Fernsehwerbung
1
Film
1
Film industry
1
Films
1
Filmwirtschaft
1
Impact
1
Korrelation
1
Longitudinal research
1
Markenführung
1
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9
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English
9
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East, Robert
Romaniuk, Jenni
Filieri, Raffaele
14
Law, Chun Hung Roberts
11
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Berger, Jonah
9
Usman, Osly
9
Dwivedi, Yogesh Kumar
8
Mattila, Anna S.
8
Ranaweera, Chatura
8
Yin, Dezhi
8
Akram, Umair
7
Bilgihan, Anil
7
Jayawardhena, Chanaka
7
Karjaluoto, Heikki
7
Kim, Jong Min
7
Li, Hengyun
7
Pavlou, Paul A.
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
Casaló, Luis V.
6
De Angelis, Matteo
6
Dens, Nathalie
6
Duan, Wenjing
6
Flavián Blanco, Carlos
6
Gil Saura, Irene
6
Han, Heesup
6
Hennig-Thurau, Thorsten
6
Moliner-Velázquez, Beatriz
6
Pelsmacker, Patrick de
6
Román, Sergio
6
Roy, Gobinda
6
Wallace, Elaine
6
Xie, Jinhong
6
Zhang, Lu
6
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Australasian marketing journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
2
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
9
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Social amplification : a mechanism in the spread of brand usage
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011782245
Saved in:
3
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
4
Measuring the impact of positive and negative word of mouth : a reappraisal
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011484650
Saved in:
5
Pass it on : a framework for classifying the content of word of mouth
Nguyen, Cathy
;
Romaniuk, Jenni
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10010400508
Saved in:
6
Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert
;
Uncles, Mark D.
;
Lomax, Wendy
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
Saved in:
7
"Distortion" in retrospective measures of word of mouth
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Hand, Chris
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 477-486
Persistent link: https://www.econbiz.de/10009788922
Saved in:
8
Market share is correlated with word-of-mouth volume
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
Saved in:
9
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
Saved in:
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