//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"East, Robert"
~person:"Schweidel, David A."
~type_genre:"Article in journal"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Word of mouth"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
18
Virales Marketing
18
Consumer behaviour
10
Konsumentenverhalten
10
Social Web
9
Social web
9
Internet marketing
6
Online-Marketing
6
WOM
4
Advertising
3
Measurement
3
Messung
3
Werbung
3
Word of mouth
3
social media
3
word of mouth
3
Advertising effects
2
Bayesian estimation
2
Brand
2
Markenartikel
2
Social media
2
Werbewirkung
2
advertising
2
online word-of-mouth
2
social TV
2
television
2
ABM
1
Ad effectiveness
1
Agent-based modeling
1
Agent-based modelling
1
Agentenbasierte Modellierung
1
Bayes-Statistik
1
Bayesian inference
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Correlation
1
Decay rate
1
Diffusion
1
Diffusion modelling
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
Textbook
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
East, Robert
Schweidel, David A.
Law, Chun Hung Roberts
17
Berger, Jonah
14
Filieri, Raffaele
14
Loureiro, Sandra Maria Correia
13
Balaji, M. S.
10
Bilgihan, Anil
10
Dwivedi, Yogesh Kumar
10
Kim, Jong Min
10
Law, Rob
10
Li, Hengyun
10
Mariani, Marcello M.
10
Pelsmacker, Patrick de
10
Ranaweera, Chatura
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Karjaluoto, Heikki
9
Romaniuk, Jenni
9
Tan, Yong
9
Xie, Karen L.
9
Ye, Qiang
9
Akram, Umair
8
Liu, Yong
8
Mattila, Anna S.
8
Moro, Sérgio
8
Okumus, Fevzi
8
Peres, Renana
8
Rita, Paulo
8
Roy, Gobinda
8
Verlegh, Peeter
8
Zhang, Zili
8
Datta, Biplab
7
Fan, Weiguo
7
Flavián Blanco, Carlos
7
Han, Heesup
7
Jayawardhena, Chanaka
7
Kim, Woo Gon
7
Libai, Barak
7
Uncles, Mark D.
7
more ...
less ...
Published in...
All
Australasian marketing journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing management : MM
2
European journal of marketing : EJM
1
Journal of marketing
1
Journal of marketing research : JMR
1
Quantitative marketing and economics : QME
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
2
Social amplification : a mechanism in the spread of brand usage
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011782245
Saved in:
3
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
4
Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert
;
Uncles, Mark D.
;
Lomax, Wendy
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
Saved in:
5
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
6
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
7
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
Saved in:
8
Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
Saved in:
9
Measuring the impact of positive and negative word of mouth : a reappraisal
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011484650
Saved in:
10
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->