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~person:"Eckardt, Gordon H."
~person:"Foroudi, Pantea"
~type_genre:"Case study"
~type_genre:"Lehrbuch"
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Eckardt, Gordon H.
Foroudi, Pantea
Kotler, Philip
43
Homburg, Christian
24
Kerin, Roger A.
21
Kuß, Alfred
20
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G H S Göttinger Handelswissenschaftliche Schriften e.V.
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Building corporate identity, image and reputation in the digital era
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Göttinger Handelswissenschaftliche Schriften e.V. : GHS
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Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
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2
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
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3
Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
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4
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
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5
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
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6
Marketing : Grundlagen und Praxis
Eckardt, Gordon H.
;
Hardiman, Marco
;
Stegemann, Manuel
-
2018
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014013878
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7
Marketing : Grundlagen & Praxis ; [inklusive online- & social media-marketing]
Eckardt, Gordon H.
;
Hardiman, Marco
-
2011
-
2. Aufl
Persistent link: https://www.econbiz.de/10009313765
Saved in:
8
Marketing : Grundlagen & Praxis
Eckardt, Gordon H.
;
Hardiman, Marco
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013277724
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