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~person:"Edvardsson, Bo"
~person:"Lusch, Robert F."
~person:"Maull, Roger"
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Search: subject_exact:"Service-dominant logic"
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Service-Dominant Logic
10
Service-dominant logic
10
Dienstleistung
2
Dienstleistungsmarketing
2
Marketing management
2
Marketing theory
2
Marketingmanagement
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Edvardsson, Bo
Lusch, Robert F.
Maull, Roger
Vargo, Stephen L.
13
Akaka, Melissa Archpru
4
Barile, Sergio
2
Brodie, Roderick J.
2
Böhmann, Tilo
2
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2
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Alves, Helena
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
Designing for service : key issues and new directions
1
Driving service productivity : value-creation through innovation
1
E-marketing ; Vol. 3
1
Handbook of business-to-business marketing
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Handbook of service science ; [Vol. 1]
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Major theoretical debates and contemporary issues in marketing theory
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Breaking free from NSD : design and service beyond new service development
Holmlid, Stefan
;
Wetter Edman, Katarina
;
Edvardsson, Bo
- In:
Designing for service : key issues and new directions
,
(pp. 95-104)
.
2017
Persistent link: https://www.econbiz.de/10011613538
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2
Service-dominant logic and service science as lenses for service productivity
Edvardsson, Bo
- In:
Driving service productivity : value-creation through …
,
(pp. 73-91)
.
2014
Persistent link: https://www.econbiz.de/10011337811
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3
Striking the right balance : how to design, implement, and operationalize customer experience management programs
Klaus, Philipp
;
Edvardsson, Bo
- In:
Managing consumer services : factory or theater?
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010478149
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4
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
-
2012
Persistent link: https://www.econbiz.de/10009575098
Saved in:
5
Gaining competitive advantage with service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Handbook of business-to-business marketing
,
(pp. 109-124)
.
2012
Persistent link: https://www.econbiz.de/10009500194
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6
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
- In:
E-novation for competitive advantage in collaborative …
,
(pp. 76-91)
.
2011
Persistent link: https://www.econbiz.de/10009387791
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7
Service-dominant logic foundations of e-novation
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
E-novation for competitive advantage in collaborative …
,
(pp. 1-15)
.
2011
Persistent link: https://www.econbiz.de/10009387815
Saved in:
8
A service-dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
The SAGE handbook of marketing theory
,
(pp. 219-234)
.
2010
Persistent link: https://www.econbiz.de/10003923125
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9
Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://www.econbiz.de/10003968697
Saved in:
10
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
Saved in:
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