Service-dominant logic : toward reframing business for enhanced e-novation
Robert F. Lusch; Stephen L. Vargo; Melissa Archpru Akaka
| Year of publication: |
2011
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|---|---|
| Authors: | Lusch, Robert F. ; Vargo, Stephen L. ; Akaka, Melissa Archpru |
| Published in: |
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-394-4. - 2011, p. 76-91
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| Subject: | Service-Dominant Logic | Service-dominant logic | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387791