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~person:"Eggers, Dirk"
~person:"Filson, Darren"
~person:"Patil, Vijaya"
~subject:"Film"
~type_genre:"Article in journal"
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The blockbuster blueprint : towards a stakeholder theory-based marketing framework
Patil, Vijaya
;
Lim, Weng Marc
;
Date, Hema
;
Donthu, Naveen
; …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 880-902
Persistent link: https://www.econbiz.de/10014381223
Saved in:
2
The making of box-office collection : qualitative insights from Bollywood
Patil, Vijaya
;
Date, Hema
;
Kumar, Satish
;
Lim, Weng Marc
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1010-1023
Persistent link: https://www.econbiz.de/10013393635
Saved in:
3
The performance of global film franchises : installment effects and extension decisions
Filson, Darren
;
Havlicek, James H.
- In:
Journal of cultural economics
42
(
2018
)
3
,
pp. 447-467
Persistent link: https://www.econbiz.de/10012007498
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