The making of box-office collection : qualitative insights from Bollywood
Year of publication: |
2022
|
---|---|
Authors: | Patil, Vijaya ; Date, Hema ; Kumar, Satish ; Lim, Weng Marc ; Donthu, Naveen |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 8, p. 1010-1023
|
Subject: | Bollywood | Box office | Cinema | Film | India | Interview | Thematic analysis | Indien | Filmwirtschaft | Film industry | Kino | Movie theatre |
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