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~person:"Eggert, Andreas"
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B-to-B-Marketing
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Customer value
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Lieferantenmanagement
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Eggert, Andreas
Eggert, Wolfgang
239
Kolmar, Martin
37
Haufler, Andreas
25
Krieger, Tim
25
Egger, Peter
15
Winner, Hannes
14
Genser, Bernd
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Goerke, Laszlo
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Weichenrieder, Alfons J.
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Itaya, Jun-ichi
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Meier, Volker
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Goerdt, Gideon
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Stephan, Maximilian
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Keuschnigg, Christian
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Mino, Kazuo
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Sørensen, Peter Birch
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Ulaga, Wolfgang
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Stöwhase, Sven
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Ungern-Sternberg, Handirk von
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Edwards, Jeremy S. S.
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Ehrlich, Maximilian von
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Fenge, Robert
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König, Günther
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Schjelderup, Guttorm
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Spengel, Christoph
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Temme, Janine
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Weichenrieder, Alfons
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Edwards, Jeremy
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EGGERT, WOLFGANG
2
Haas, Alexander
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Heitzmann, Sebastian
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Larch, Mario
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Minter, Steffen
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Nguyen, Tristan
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Schindler, Dirk
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Terho, Harri
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von Ungern-Sternberg, Handirk
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of the Academy of Marketing Science
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
6
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1
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
2
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
3
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
4
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
5
Managing customer share in key supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
Saved in:
6
Benchmarking the impact of customer share in key-supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
;
Hollmann, Sabine
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 154-160
Persistent link: https://www.econbiz.de/10009524605
Saved in:
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