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~person:"Eisend, Martin"
~person:"Kaiser, Harry M."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Nachschlagewerk"
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Advertising
63
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63
Advertising effects
24
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Eisend, Martin
Kaiser, Harry M.
Taylor, Charles Raymond
29
Pelsmacker, Patrick de
24
Dahlén, Micael
21
Gierl, Heribert
21
Septianto, Felix
21
Yoon, Sukki
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Rosengren, Sara
19
Huh, Jisu
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Stafford, Marla Royne
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Yoon, Hye Jin
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Ford, John B.
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Zaccour, Georges
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Campbell, Colin L.
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Kinnucan, Henry W.
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Reid, Leonard N.
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Dens, Nathalie
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Karray, Salma
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Choi, Yung Kyun
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Moser, H. R.
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Hudders, Liselot
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Kerr, Gayle
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Koslow, Scott
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Martín Herrán, Guiomar
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Mueller, Barbara
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Chan, Kara
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Hayes, Jameson L.
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King, Karen Whitehill
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Tremblay, Victor J.
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ICORIA <14., 2015, London>
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ICORIA <15., 2016, Ljubljana>
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International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising
8
Journal of advertising : official publication of the American Academy of Advertising
8
American journal of agricultural economics
6
International journal of advertising : the review of marketing communications
5
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European review of agricultural economics : ERAE
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ECONIS (ZBW)
63
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1
Ethnic minorities in advertising
Rößner, Anna
;
Eisend, Martin
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 774-784
Persistent link: https://www.econbiz.de/10014422153
Saved in:
2
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
Breaking gender binaries
Eisend, Martin
;
Rößner, Anna
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10013417531
Saved in:
4
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
5
Older people in advertising
Eisend, Martin
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10013362314
Saved in:
6
Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna
;
Gvili, Yaniv
;
Eisend, Martin
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
Saved in:
7
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
8
Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
Saved in:
9
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
10
The gamification of branded content : a meta-analysis of advergame effects
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Eisend, …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10012584575
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