//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Eisend, Martin"
~person:"Kinnucan, Henry W."
~person:"Yoon, Sukki"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
70
Werbung
69
Advertising effects
32
Werbewirkung
32
Consumer behaviour
23
Konsumentenverhalten
23
Meta-analysis
10
Humor
9
Meta-Analyse
9
USA
9
United States
9
Gender
7
Geschlecht
7
advertising
6
Psychology of advertising
5
South Korea
5
Südkorea
5
Werbepsychologie
5
Costs
4
Ethnic group
4
Ethnische Gruppe
4
Internet marketing
4
Kosten
4
Online-Marketing
4
Altruism
3
Altruismus
3
Brand management
3
Canada
3
Charitable organization
3
Charity
3
Comparison
3
Cultural identity
3
Fundraising
3
Gemeinnützige Organisation
3
Kanada
3
Kulturelle Identität
3
Markenführung
3
Market research
3
Marketing management
3
Marketingmanagement
3
more ...
less ...
Online availability
All
Undetermined
38
Free
7
Type of publication
All
Article
Book / Working Paper
21
Type of publication (narrower categories)
All
Article in journal
67
Aufsatz in Zeitschrift
67
Aufsatz im Buch
2
Book section
2
Conference paper
2
Konferenzbeitrag
2
Language
All
English
69
Undetermined
1
Author
All
Eisend, Martin
Kinnucan, Henry W.
Yoon, Sukki
Kaiser, Harry M.
31
Taylor, Charles Raymond
31
Pelsmacker, Patrick de
29
Gierl, Heribert
28
Septianto, Felix
24
Dahlén, Micael
21
Huh, Jisu
20
Rosengren, Sara
19
Stafford, Marla Royne
19
Zaccour, Georges
19
Yoon, Hye Jin
18
Dens, Nathalie
17
Ford, John B.
17
Mueller, Barbara
17
Okazaki, Shintaro
17
Wilbur, Kenneth C.
17
Campbell, Colin L.
16
Karray, Salma
16
Reid, Leonard N.
16
Diehl, Sandra
15
Koslow, Scott
14
Wilson, Rick T.
14
Carlson, Les
13
Choi, Yung Kyun
13
Kerr, Gayle
13
Moser, H. R.
13
Torres, Ivonne M.
13
Turnbull, Sarah
13
Wu, Linwan
13
Chan, Kara
12
Chang, Chingching
12
Hayes, Jameson L.
12
Hudders, Liselot
12
Liaukonyte, Jura
12
Martín Herrán, Guiomar
12
Terlutter, Ralf
12
Tremblay, Victor J.
12
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
11
International journal of advertising : the review of marketing communications
10
Journal of advertising
9
International journal of advertising : the quarterly review of marketing communications
8
Canadian journal of agricultural economics : CJAE
4
American journal of agricultural economics
3
Journal of the Academy of Marketing Science
2
Marine resource economics
2
Psychology & marketing
2
Advances in applied microeconomics : a research annual
1
Agricultural and resource economics review : ARER
1
Applied economics
1
Breaking new ground in theory and practice
1
European review of agricultural economics
1
European review of agricultural economics : ERAE
1
Journal of advertising research
1
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
Social and environmental issues in advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
69
RePEc
1
Showing
1
-
10
of
70
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
2
Ethnic minorities in advertising
Rößner, Anna
;
Eisend, Martin
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 774-784
Persistent link: https://www.econbiz.de/10014422153
Saved in:
3
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
4
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
5
Breaking gender binaries
Eisend, Martin
;
Rößner, Anna
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10013417531
Saved in:
6
Older people in advertising
Eisend, Martin
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10013362314
Saved in:
7
Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna
;
Gvili, Yaniv
;
Eisend, Martin
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
Saved in:
8
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
9
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
10
A welfare analysis of Norway's export promotion programme for whitefish
Kinnucan, Henry W.
;
Das, Abhipsita
;
Pettersen, Ingrid …
- In:
European review of agricultural economics
50
(
2023
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10013541794
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->