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~person:"Eisend, Martin"
~person:"Rimessi, Marcello"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
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Eisend, Martin
Rimessi, Marcello
Albers, Sönke
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Conjoint measurement : methods and applications
2
Conjoint measurement : methods and applications ; with 91 tables
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
2
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
3
New product development in the software industry: the role of conjoint analysis
Marzocchi, Gian Luca
;
Brasini, Sergio
;
Rimessi, Marcello
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 161-186)
.
2003
Persistent link: https://www.econbiz.de/10001997774
Saved in:
4
New product development in the software industry : the role of conjoint analysis
Marzocchi, Gian Luca
;
Brasini, Sergio
;
Rimessi, Marcello
- In:
Conjoint measurement : methods and applications
,
(pp. 135-160)
.
2001
Persistent link: https://www.econbiz.de/10001690256
Saved in:
5
New product development in the software industry: the role of conjoint analysis
Marzocchi, Gian Luca
;
Brasini, Sergio
;
Rimessi, Marcello
- In:
Conjoint measurement : methods and applications
,
(pp. 135-160)
.
1999
Persistent link: https://www.econbiz.de/10001444686
Saved in:
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