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~person:"Esch, Franz-Rudolf"
~person:"Huang, Tai-hsin"
~person:"Lwin, May O."
~person:"Moul, Charles C."
~subject:"Büromaterial"
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Best practice der Markenführung
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The journal of industrial economics
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
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2
STABILO's move easy : die Revolution im Schulschreibgerät
Bauernschmidt, Jürgen
;
Esch, Franz-Rudolf
;
Spomer, Olga
- In:
Best practice der Markenführung
,
(pp. 225-241)
.
2009
Persistent link: https://www.econbiz.de/10003770991
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3
Applying Six-Sigma methodology in the Kano quality model : an example of the stationery industry
Chen, S. C.
;
Chang, Lawrence
;
Huang, Tai-hsin
- In:
Total quality management & business excellence : an …
20
(
2009
)
1/2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10003859027
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4
Prices and endogenous market structure in office supply superstores
Manuszak, Mark D.
;
Moul, Charles C.
- In:
The journal of industrial economics
56
(
2008
)
1
,
pp. 94-112
Persistent link: https://www.econbiz.de/10003705565
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