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~person:"Esch, Franz-Rudolf"
~person:"Kumar, V."
~type:"article"
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Search: subject:"Management"
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Markenführung
88
Brand management
86
Beziehungsmarketing
65
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Marketing management
46
Marketingmanagement
46
Consumer behaviour
37
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Esch, Franz-Rudolf
Kumar, V.
Cheng, T. C. E.
206
Wright, Mike
173
Vrontis, Demetris
157
Choi, Tsan-Ming
156
Bruhn, Manfred
150
Antony, Jiju
146
Fabozzi, Frank J.
146
Kraus, Sascha
144
Gunasekaran, Angappa
140
Budhwar, Pawan S.
137
Sarkis, Joseph
134
Homburg, Christian
127
Svensson, Göran
124
Brewster, Chris
121
Wagner, Stephan M.
121
Schaltegger, Stefan
120
Govindan, Kannan
118
Seuring, Stefan
113
Smith, Alan D.
113
Kumar, Vikas
112
Weber, Jürgen
109
Audretsch, David B.
106
Bouncken, Ricarda B.
102
Foss, Nicolai J.
102
Ivanov, Dmitry
102
Chen, Jing
101
Van Wassenhove, Luk N.
100
Tang, Christopher S.
99
Clegg, Stewart
98
Han, Heesup
98
Schiereck, Dirk
97
Cooke, Fang Lee
96
Shankar, Ravi
96
Brem, Alexander
94
Tarba, Shlomo Yedidia
94
Thurasamy Ramayah
93
Holst, Elke
91
Rowley, Chris
91
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Journal of marketing
17
Best practice der Markenführung
13
Journal of the Academy of Marketing Science
13
Journal of marketing research : JMR
12
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
10
Marketing : ZFP ; journal of research and management
10
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
9
Strategie und Technik des Automobilmarketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of international marketing
5
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of business research : JBR
4
MSI reports : working paper series
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
Cutting edge international research
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Handbook of research on customer equity in marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovative Markenführung und -implementierung
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
MIT sloan management review
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
Aufbruch : Ingredient Branding schafft Werte
1
British journal of management
1
California management review
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer engagement marketing
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Die Betriebswirtschaft : DBW
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Electronic retailing
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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ECONIS (ZBW)
207
RePEc
1
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1
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
2
Understanding firm survival in a global crisis
Salunkhe, Uday
;
Rajan, Bharath
;
Kumar, V.
- In:
International marketing review
40
(
2023
)
5
,
pp. 829-868
Persistent link: https://www.econbiz.de/10014470097
Saved in:
3
Developing green supply chain
management
taxonomy-based decision support system
Kumar, V.
;
Holt, D.
;
Ghobadian, Abby
;
Garza-Reyes, J. A.
- In:
International journal of production research
53
(
2015
)
21/22
,
pp. 6372-6389
Persistent link: https://www.econbiz.de/10011434046
Saved in:
4
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
5
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
6
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
7
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
8
Manufacturing relocation ambiguity model : a prerequisite for knowledge
management
Fjellström, Daniella
;
Hilletofth, Per
;
Fang, Tony
; …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1100-1116
Persistent link: https://www.econbiz.de/10014336260
Saved in:
9
A dynamic model of the contract length and early termination : the roles of technology evolution and pricing strategy
Qu, Yingge
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383038
Saved in:
10
Signalling effects of doing good in global ICO markets
Zhao, Ruoran
;
Hou, Wenxuan
;
Kumar, V.
;
Kumar, Ajay
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014434785
Saved in:
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