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~person:"Esch, Franz-Rudolf"
~person:"Malhotra, Naresh K."
~person:"Melewar, T. C."
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Search: subject:"Marketing"
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Markenführung
180
Brand management
179
Marketingmanagement
66
Marketing management
65
Marketing
62
Consumer behaviour
58
Konsumentenverhalten
58
Marktforschung
55
Markenpolitik
54
Theorie
51
Theory
51
Market research
50
Brand image
46
Markenimage
46
Brand
41
Markenartikel
41
Deutschland
37
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37
Corporate reputation
34
Firmenimage
34
Marketing theory
31
Marketingtheorie
31
Advertising effects
29
Werbewirkung
29
Beziehungsmarketing
27
Relationship marketing
27
Kommunikation
25
Public relations
23
Öffentlichkeitsarbeit
23
Brand architecture
21
Markenarchitektur
21
Communication
17
Strategisches Management
16
Unternehmenskultur
16
Werbung
15
Corporate culture
14
Internal communication
14
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14
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Article in journal
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94
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94
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Sammelwerk
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29
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29
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28
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22
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Bibliografie enthalten
11
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5
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English
206
German
180
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Esch, Franz-Rudolf
Malhotra, Naresh K.
Melewar, T. C.
Bruhn, Manfred
436
Meffert, Heribert
389
Kotler, Philip
304
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
163
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
139
Kreutzer, Ralf T.
124
Nufer, Gerd
122
Baumgarth, Carsten
119
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Vrontis, Demetris
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Keller, Kevin Lane
95
Gierl, Heribert
91
Franses, Philip Hans
90
Kaiser, Harry M.
90
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Springer Fachmedien Wiesbaden
5
Verlag Franz Vahlen
3
Springer Gabler <Firma>
2
Campus Verlag
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Journal of business research : JBR
16
Review of marketing research
16
Springer Reference Wirtschaft
13
SpringerLink / Bücher
13
Best practice der Markenführung
12
Marketing : ZFP ; journal of research and management
12
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
9
Legends in marketing
9
Strategie und Technik des Automobilmarketing
8
European journal of marketing : EJM
7
SAGE library in marketing
7
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
International studies of management and organization
6
The marketing review
6
The journal of brand management : an international journal
5
Building corporate identity, image and reputation in the digital era
4
Handelsforschung
4
Marketing intelligence & planning
4
Review of Marketing Research Ser.
4
Springer eBook Collection / Business and Economics
4
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of world business : JWB
3
Qualitative market research : an international journal
3
Springer eBook Collection / Springer Reference DE
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
Corporate reputation review
2
Corporate reputation review : an international journal
2
Cutting edge international research
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Fundamentals of marketing research ; Vol. 6
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
2
Gabler-Lehrbuch
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovative Markenführung und -implementierung
2
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ECONIS (ZBW)
359
USB Cologne (EcoSocSci)
29
BASE
1
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389
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
6
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
7
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios
;
Cherifi, Barbora
;
Melewar, T. C.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
Saved in:
8
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
9
Place brand management : strategic
marketing
of cities, regions and nations
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011598698
Saved in:
10
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
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