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~person:"Esch, Franz-Rudolf"
~person:"Melewar, T. C."
~subject:"Brand image"
~type:"article"
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Brand image
Markenführung
133
Brand management
130
Markenimage
34
Consumer behaviour
27
Konsumentenverhalten
27
Brand
25
Markenartikel
25
Corporate reputation
19
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15
Marketingmanagement
15
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11
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11
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26
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Esch, Franz-Rudolf
Melewar, T. C.
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Phau, Ian
19
Sarkar, Abhigyan
17
Burmann, Christoph
16
Han, Heesup
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Khan, Imran
15
Veloutsou, Cleopatra
14
Bruhn, Manfred
13
Kumar, Vikas
13
Rahman, Zillur
13
Sarkar, Juhi Gahlot
13
Christodoulides, George
12
De Chernatony, Leslie
12
Grohmann, Bianca
12
King, Ceridwyn
12
Park, C. Whan
12
Sreejesh, S.
12
Fetscherin, Marc
11
Gupta, Suraksha
11
Kunkel, Thilo
11
MacInnis, Deborah J.
11
Park, Jungkun
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Sattler, Henrik
11
Valette-Florence, Pierre
11
Šerić, Maja
11
Dens, Nathalie
10
Giraldi, Janaina de Moura Engracia
10
Johnson, Lester W.
10
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Journal of business research : JBR
5
Marketing : ZFP ; journal of research and management
3
The journal of brand management : an international journal
3
Corporate reputation review
2
European journal of marketing : EJM
2
Journal of strategic marketing
2
Best practice der Markenführung
1
Cutting edge international research
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Electronic retailing
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of vacation marketing : an international journal
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
The marketing review
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
34
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
4
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
5
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
6
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
7
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
8
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
9
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
10
The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
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