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~person:"Ewing, Michael"
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Brand management
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Consumer behaviour
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Ewing, Michael
Burmann, Christoph
116
Esch, Franz-Rudolf
105
Baumgarth, Carsten
77
Melewar, T. C.
72
Keller, Kevin Lane
56
Balmer, John M. T.
46
Huber, Frank
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Meffert, Heribert
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Uggla, Henrik
33
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
31
Ind, Nicholas
29
Schmidt, Holger J.
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
26
Han, Heesup
25
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Völckner, Franziska
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Park, C. Whan
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Business horizons
1
European Sport management quarterly : ESMQ
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The journal of contemporary issues in business and government
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ECONIS (ZBW)
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1
Professional athlete responses to new product development : a dialectic
Fujak, Hunter
;
Ewing, Michael
;
Newton, Joshua
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1666-1687
Persistent link: https://www.econbiz.de/10014443779
Saved in:
2
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
3
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
4
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
5
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
Saved in:
6
The process of global brand strategy development and regional implementation
Matanda, Tandadzo
;
Ewing, Michael
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 5-12
Persistent link: https://www.econbiz.de/10009552158
Saved in:
7
Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret Jekanyika
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
Saved in:
8
Brand death : a developmental model of senescence
Ewing, Michael
;
Jevons, Colin P.
;
Khalil, Elias L.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 332-338
Persistent link: https://www.econbiz.de/10003840058
Saved in:
9
Co-branding as a social marketing initiative
Peachment, Allan
;
Ewing, Michael
;
McMahon, Lance William
- In:
The journal of contemporary issues in business and …
5
(
1999
)
2
,
pp. 35-40
Persistent link: https://www.econbiz.de/10003181494
Saved in:
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